Situated in The Wonder Room, the store’s new showcase that will display the world’s top luxury brands, the tiffany bracelets for sale & CO. boutique will be designed with a private sales salon and feature signature details of the jeweler’s famous New York flagship store, including ebonized Makore and mahogany woods and brushed stainless steel showcases.

“Oxford Street has long been one of the city’s major shopping destinations,” said Melvyn Kirtley, president of Tiffany & Co. U.K. “With the big names in luxury retailing concentrated in the elegant new Wonder Room at Selfridges, Londoners and tourists alike have even more reason to visit Selfridges. When they do, they will find the TIFFANY & CO. shopping experience awaiting them, with the quality, craftsmanship and service for which we are known worldwide.”

The boutique, the jeweler’s fifth London location, will offer an array of tiffany rings for sale & CO. collections, including the world’s finest diamonds in dazzling engagement rings and jewels in platinum and eighteen-karat gold settings; rare and lustrous pearls; the signature designs of Elsa Peretti, Paloma Picasso, Jean Schlumberger and Frank Gehry; watches; accessories and gifts.

Tiffany & Co. operates jewelry and specialty retail stores and manufactures products through its subsidiary corporations. Its principal subsidiary is tiffany pendants for sale and Company. The Company operates TIFFANY & CO. retail stores and boutiques in the Americas, Asia-Pacific and Europe and engages in direct selling through Internet, catalog and business gift operations. Other operations include consolidated results from ventures operated under trademarks or trade names other than TIFFANY & CO. For additional information, please visit www.tiffany.com or call our shareholder information line at 800-TIF-0110.

TIFFANY & CO. and TIFFANY are trademarks of Tiffany and Company.

“About Tiffany” includes information on the company’s products; list of

store locations; financial information; biographies of Tiffany cuff link designers Elsa

Peretti, Paloma Picasso, Jean Schlumberger; and the company’s history.

“Diamonds” explains the 4Cs (cut, color, clarity and carat weight),

illustrates the different shapes available, and provides answers to commonly

asked questions.  “How To’s and Etiquette” offers information on caring for

jewelry, buying diamond and pearl jewelry, and advice on table manners.

“At the Table” showcases some of the company’s exclusive silver, crystal

and china designs.  “Business Gifts” highlights information on the company’s

business-to-business division, including service and recognition programs, as

well as customized designs such as the Vince Lombardi Super Bowl Trophy, one

of many famous sports trophies the company has created.  The final section

provides answers to frequently asked questions.

“For more than 160 years Tiffany & Co. has been a source of expertise in

fine Tiffany bangles, silver and luxury accessories.  Our Web site offers us a new and

efficient way to disseminate this information to customers, potential

customers, investors and students worldwide,” says Caroline Naggiar, Senior

Vice President of Marketing for Tiffany & Co.  “For example, our Web site

gives customers access to the material included in our booklet and video,

‘How To Buy A Diamond,’ which covers key points in purchasing a diamond

engagement ring.”

Tiffany & Co. is the internationally renowned jeweler and specialty

retailer.  Sales are made through Tiffany bracelet & CO. stores and boutiques, and to

select retailers and distributors in the Americas, Asia-Pacific, Europe, and

the Middle East.  Direct marketing sales are made through Tiffany’s corporate

and catalog divisions.  A publicly held company, Tiffany & Co. shares are

traded on the New York Stock Exchange (symbol: TIF).

The arguments in U.S. District Court in Manhattan came at the start of a trial to decide whether eBay can be blamed for the sales of silver Tiffany knockoffs on its Internet site since 2003.

James B. Swire, Tiffany’s lawyer, said eBay “simply turned a blind eye” to the sales.

Bruce Rich, eBay’s lawyer, said the site has suspended hundreds of thousands of sellers who broke its rules.

He blamed Tiffany for failing to protect its own trademarks by notifying eBay when it spots sales that seem suspicious. Rich said that when companies do so, eBay often stops the sales even before it can check whether they are legitimate.

In a 2004 lawsuit, Tiffany said it notified eBay a year earlier that thousands of pieces of fake silver jewelry were being sold as if they were genuine Tiffany products.

Swire said the company randomly bought 325 items being sold as genuine Tiffany bracelets on eBay’s Web site from among 280,000 listings related to Tiffany products. Of those, 75 percent turned out to be fake, he said.

He said there was no evidence that eBay did anything to stop the false sales after it reported its findings to the company.

Instead, he said, eBay supports sellers, offering marketing assistance that includes conducting seminars on how to grow the online Tiffany necklaces business.

Rich said eBay spends more than $10 million annually to clean counterfeit merchandise from its site, which carries 6 million postings a day.

He said the company relies on the expertise of more than 14,000 copyright and trademark owners to find counterfeit merchandise.

“It cannot get it done by itself,” Rich said of eBay.

“We never see this merchandise. We don’t turn a blind eye to it,” he said. “We turn people over to law enforcement all the time.”

He said eBay’s success relies on creating a safe and friendly business.

“There are a lot of bad guys out there and eBay spends an enormous amount of money trying to keep up with it,” Rich said.

Now, some light is being shed on the subject by “The Jewelry and Enamels of Louis Comfort Tiffany,” an exhibition at the Manhattan antiques gallery of J. Mavec Company, through Oct. 23. The show, which was organized by Janet Zapata, archivist at the Fifth Avenue store from 1985 to 1991, is based on her book of the same title, published this month by Abrams ($39.95).

The 50 items on view are revealing in many ways. Although adorned with the same flowers, leaves, insects and abstract motifs that Tiffany combined in his stained-glass lamps and windows, his jewelry and precious objects never achieve the level of fantasy and innovation of his larger works. Miniatures, which Lalique and Faberge excelled at making in the same period, were not his forte.

Louis Tiffany necklaces began designing Art Nouveau jewelry in 1902. It was then, at the age of 54, that he became the artistic director and a vice president of Tiffany’s after the death of his father, Charles Lewis Tiffany, the store’s head and a founder. Once installed as an executive at the store, the son remained until his death in 1933. Why he never joined the store during his father’s lifetime has never been explained by his biographers.

Although these two highly successful men differed in their tastes — the father favored traditional design, the son modern works — they apparently never publicly disagreed. In fact, Charles Tiffany invested in several of his son’s business ventures and stocked some items produced at the son’s workshops, called Tiffany Studios.

Experts have long suggested that Louis Tiffany was responsible for the store’s unconventional enameled objects and jewelry. But, as was noted early on by Lillian Nassau, a retired Tiffany dealer who is now in her 90′s, there were no marks on these items to prove his involvement. Everything produced by the store after 1907, including the designer’s artworks and more conventional jewelry after 1907, was stamped with the words Tiffany & Co.

Mrs. Zapata made several important discoveries about the works while researching the store’s files. She found that the designer had made some 400 pieces of jewelry and 750 enamels for Tiffany’s before 1907 at his own workshops, signing or initialing each item. These early pieces include 15 enameled boxes, vases and bowls that he sent to the Metropolitan Museum of Art in 1925. There they became part of a display of his works donated by H. O. Havemeyer.

“Some of these pieces have an experimental quality,” said Alice Cooney Frelinghuysen, the museum’s associate curator of American decorative arts. “Enamels for him were akin to liquid glass, and they have this translucent layered look, which he achieved far more effectively in his glass.”

The early enameled copper items on view at Mavec include a variety of small boxes with gleaming finishes that are decorated with naturalistic images. An iridescent blue stamp box is shaped like a rhinoceros beetle. On a black box salamanders are depicted swimming on the shimmering lid. A third box is awash with textured gold and orange flowers.

In her search through the store’s records, Mrs. Zapata said, she also determined that the store produced the bulk of the designer’s Tiffany earrings — some 5,500 pieces — after 1907. Many on view at Mavec glow with opals, moonstones or amethysts in intricate, frequently fussy, settings. Among the simplest is a diamond-shaped brooch with a large amethyst surrounded by tiny grapelike gems the size of peppercorns, framed by exquisite gold leaves. Another design shows Tiffany’s mastery of contrasts: a delicate gold choker is strung with pebblelike stones of lapis, carnelian and turquoise interspersed with gold beads. An oval pin of tiny enameled flowers has in its center an M & M-sized piece of brown jade.

Far fewer enameled works were made after 1907, and they were more formal and elaborate. They include an inkwell of carved layered glass in which flowers seem to float, topped by a green enameled lid inset with carnelians and a fire-red opal. A thistle-patterned gilded goblet, which is $1,500, carries the lowest price of the 11 items for sale. The costliest, at $165,000, is a bugle-shaped vase on a pedestal base, embellished with gem-colored enameled Gothic arches and rosette windows.

The Paladion, San Diego, California, approximately 12,425 square feet.
This store is expected to open in Spring, 1992.  The lease is for a 15
year and three month term.

259 Worth Avenue, Palm Beach, Florida, approximately 9,560 square feet.
This store is scheduled to open in Winter, 1991.  An existing building
will be reconstructed to house the store.  Construction has not yet
commenced.  The lease is for 15 years, with a five year renewal option.

Union Square, San Francisco, California, approximately 17,071 square
feet.  This store is scheduled to open in Fall, 1991, at which time the
current store in San Francisco will close.  An existing building,
located at 350/360 Post Street, will be reconstructed to house the new
store.  Construction has commenced.  The lease is for a 15 year term,
with a 10 year renewal option.

20 Goethestrasse, Frankfurt, Germany, approximately 4,607 square feet.
This store is scheduled to open in Summer, 1991.  An existing building
will be reconstructed to house the store.  Construction of the store has
commenced.  The Tiffany Money Clips is for 10 years, with two five-year options to
renew.

85 Bloor Street, Toronto, Canada, Approximately 13,000 square feet.
This store is scheduled to open in Fall, 1991.  An existing building
will be reconstructed to house the store.  Construction of the store has
commenced.  The lease is for 15 years, and is renewable for an
additional period of seven years.

In addition to the Tiffany pendants & CO. stores shown in the lease table that
follows, Registrant operates two FARAONE stores in Italy, one in Milan
and one in Florence.  The Milan store is located on Via Dei
Montenapoleone.  The present lease expires on March 31, 1993, but may,
subject to certain conditions imposed by Italian law, be renewed for an
additional term of six years.  The Florence store is located on Via
Tornabuoni.  The present lease expires on June 30, 1991 and is renewable
for an additional term of six years, subject to the same conditions
imposed by law upon the Milan lease.

Tiffany’s fourth quarter adjusted earnings per share beat analysts expectation, as the second-largest luxury jewelry seller said its bottom line was helped by strong sales overseas, especially in Asia Pacific and Europe as well as sales in more profitable items. Sales of engagement rings and designer jewelry both went up.

Net income in the fourth quarter ended Jan. 31 fell 16% to $118.3 million, or 89 cents a share, from a year ago, while sales grew 9.8% to $1.05 billion. Excluding one-time items, the company posted $1.27, vs. $1.07 a year ago, fourth quarter EPS from continuing operations, topping analysts estimate of $1.21.

Tiffany raised its earnings forecast for the year, and expects growth of 11% to 15% in diluted earnings per share for fiscal year 2009 [ending January]. It sees adjusted EPS of $2.75-$2.85, above the Streets forecast of $2.49. Tiffany bangles also sees net sales growth of about 10% for the year.

Tiffany shares jumped 10.5% to 42.65 on Mar. 24. In its category, Zale (ZLC) rose 3%, while online jeweler Blue Nile (NILE) shot up 12%. The broader S&P Retail Index rose 3.6%.

After the surprising results and rosy outlook, some analysts remain skeptical about Tiffanys earnings outlook for the year, citing the bleak economic environment and rising commodity prices globally. “We believe the U.S. business is likely to disappoint this year, especially in the NYC market where Wall Street layoffs are sure to have a negative impact and the benefit from foreign tourists is likely to diminish,” wrote Paul Lejuez, an analyst with Credit Suisse in a research note on Mar. 24. “We would be sellers of the stock into today’s strength.”

And some analysts indicated that the companys earnings growth could largely be a result of the company’s change in accounting method. The New York-based jewelry retailer announced on Monday that it plans to move from “last in first out” inventory [LIFO] to the average cost accounting method, a shift thats likely to “artificially help earnings” in fiscal year 2008, according to Lejuez of Credit Suisse. LIFO counts cost of goods based on the prices of the latest purchased raw materials, and could hurt profit margins when prices rise.

Prices for metals, including platinum, gold and silver, have gone up quickly the past few months, fueled by inflationary concerns and speculations around the world. Platinum prices, for example, have surged more than 70% in February from previous-year period.

Platinum is a key component in about 45% of buy tiffany key rings U.S. sales, Lejuez noted. Gold and silver are also heavily used in Tiffany’s jewelry products. “We believe Tiffany will face additional pressure on its cost of goods sold throughout the year,” he wrote in a report last month.

Some analysts also believe that the sluggish economies in the company’s major markets, notably the U.S. and Japan, would make it harder for Tiffany to pass the rising costs to consumers and thus make it a challenging year for the company. The combined U.S. and Japan market accounted for 76% of sales at buy tiffany money clips .

Tiffany’s international sales last year rose 19%, largely helped by a weakening dollar as overseas sales numbers were translated to more dollars than before. On a constant exchange rate basis, sales rose 7%. Total international sales accounted for 41% of Tiffany’s worldwide net sales.

Still, some analysts continue to be upbeat about Tiffanys strong brand, pricing power and overseas presence. “We think strong brands like TIF, Coach (COH) and Nike (NKE) benefit in uncertain economic periods, as consumers are attracted to strong brand heritage, boding well for sales and EPS gains in calendar year 2008,” wrote Marie Driscoll, a retail industry analyst at Standard & Poors Equity Research. She kept a strong buy recommendation on Tiffany shares. [S&P, like BusinessWeek, is owned by McGraw-Hill Companies (MHP)].

“I think they are holding up okay compared to others, and with their strong brand recognition, they are in a better position to pass on some of the cost to consumers,” said Kimberly Picciola, an equity analyst with Morningstar (MORN).

Tiffany’s fourth quarter adjusted earnings per share beat analysts expectation, as the second-largest luxury jewelry seller said its bottom line was helped by strong sales overseas, especially in Asia Pacific and Europe as well as sales in more profitable items. Sales of engagement rings and designer jewelry both went up.

Net income in the fourth quarter ended Jan. 31 fell 16% to $118.3 million, or 89 cents a share, from a year ago, while sales grew 9.8% to $1.05 billion. Excluding one-time items, the company posted $1.27, vs. $1.07 a year ago, fourth quarter EPS from continuing operations, topping analysts estimate of $1.21.

Tiffany raised its earnings forecast for the year, and expects growth of 11% to 15% in diluted earnings per share for fiscal year 2009 [ending January]. It sees adjusted EPS of $2.75-$2.85, above the Streets forecast of $2.49. Tiffany bangles also sees net sales growth of about 10% for the year.

Tiffany shares jumped 10.5% to 42.65 on Mar. 24. In its category, Zale (ZLC) rose 3%, while online jeweler Blue Nile (NILE) shot up 12%. The broader S&P Retail Index rose 3.6%.

After the surprising results and rosy outlook, some analysts remain skeptical about Tiffanys earnings outlook for the year, citing the bleak economic environment and rising commodity prices globally. “We believe the U.S. business is likely to disappoint this year, especially in the NYC market where Wall Street layoffs are sure to have a negative impact and the benefit from foreign tourists is likely to diminish,” wrote Paul Lejuez, an analyst with Credit Suisse in a research note on Mar. 24. “We would be sellers of the stock into today’s strength.”

And some analysts indicated that the companys earnings growth could largely be a result of the company’s change in accounting method. The New York-based jewelry retailer announced on Monday that it plans to move from “last in first out” inventory [LIFO] to the average cost accounting method, a shift thats likely to “artificially help earnings” in fiscal year 2008, according to Lejuez of Credit Suisse. LIFO counts cost of goods based on the prices of the latest purchased raw materials, and could hurt profit margins when prices rise.

Prices for metals, including platinum, gold and silver, have gone up quickly the past few months, fueled by inflationary concerns and speculations around the world. Platinum prices, for example, have surged more than 70% in February from previous-year period.

Platinum is a key component in about 45% of buy tiffany key rings U.S. sales, Lejuez noted. Gold and silver are also heavily used in Tiffany’s jewelry products. “We believe Tiffany will face additional pressure on its cost of goods sold throughout the year,” he wrote in a report last month.

Some analysts also believe that the sluggish economies in the company’s major markets, notably the U.S. and Japan, would make it harder for Tiffany to pass the rising costs to consumers and thus make it a challenging year for the company. The combined U.S. and Japan market accounted for 76% of sales at buy tiffany money clips .

Tiffany’s international sales last year rose 19%, largely helped by a weakening dollar as overseas sales numbers were translated to more dollars than before. On a constant exchange rate basis, sales rose 7%. Total international sales accounted for 41% of Tiffany’s worldwide net sales.

Still, some analysts continue to be upbeat about Tiffanys strong brand, pricing power and overseas presence. “We think strong brands like TIF, Coach (COH) and Nike (NKE) benefit in uncertain economic periods, as consumers are attracted to strong brand heritage, boding well for sales and EPS gains in calendar year 2008,” wrote Marie Driscoll, a retail industry analyst at Standard & Poors Equity Research. She kept a strong buy recommendation on Tiffany shares. [S&P, like BusinessWeek, is owned by McGraw-Hill Companies (MHP)].

“I think they are holding up okay compared to others, and with their strong brand recognition, they are in a better position to pass on some of the cost to consumers,” said Kimberly Picciola, an equity analyst with Morningstar (MORN).

Tiffany spokesman Mark Aaron said Iridesse hasn’t been profitable since it opened in 2004. Iridesse also generated “very modest” sales worth less than 1 percent of Tiffany’s yearly total revenue, Aaron said.

“It had been posting an operating loss since it opened,” Aaron said. “It might have been viable if there was a better retail environment, but the economy was the last straw.”

Aaron said Iridesse stores will start closing once Tiffany is able to reach agreements with its landlords and sell off inventory. Aaron said the store closings will result in some job losses, but could not yet say how many.

“We hope to place at least some of the employees in positions at Tiffany,” Aaron said.

There are 16 Iridesse locations nationwide, Aaron said, and are located mostly on the East and West coasts.

Aaron said Iridesse’s closing allows Tiffany to turn its focus to its coreTiffany earrings brand.

Like many other retailers, Tiffany has been hurt by softness in luxury spending and continued layoffs nationwide.

On Monday, Standard & Poor’s lowered its fiscal 2010 profit and sales forecast for Tiffany on economic weakness. However, S&P said it still expected Tiffany to emerge from the recession with increased market share and expansion opportunities.

In January, Tiffany said same-store sales for the holiday season slid 24 percent mostly because of softness at U.S. stores. Same-store sales, or sales at stores open at least a year, are a key indicator of retailer performance since they measure growth at existing stores rather than newly opened ones. At that time, the New York-based company also lowered its full-year profit forecast.

Looking back to the third quarter, Tiffany’s earnings topped Wall Street expectations, helped by higher sales in the Asia-Pacific region and in Europe.

The company is slated to report fourth-quarter results on March 23. At that time, the company will provide more information on charges to close the stores, Aaron said.

Shares of Tiffany pendant added 19 cents to close at $18.45. Last week, the shares hit a nine-year low of $16.70.